Case Studies

Designed and implemented structured research operations frameworks, governance models, workflows, and scalable ways of working to improve delivery consistency, stakeholder alignment, and operational efficiency across insight functions.

Developed governance approaches and operational frameworks for AI-enabled research workflows, balancing experimentation, quality control, scalability, and organizational risk management.

Designed and delivered customer segmentation work to help shape targeting, positioning, product strategy, and commercial decision-making through deeper understanding of customer behaviors and needs.

Led brand territory and proposition research to support future brand direction, positioning decisions, and customer resonance across evolving market contexts.

Supported pricing and commercial decision-making through customer research, behavioral analysis, and evaluation of willingness-to-pay and product positioning dynamics.

Explored and benchmarked synthetic user research approaches to evaluate the opportunities, risks, and operational implications of AI-enabled customer insight methodologies.

Supported product portfolio and migration strategy decisions through customer understanding, commercial analysis, and evaluation of retention, conversion, and customer lifecycle impacts.

Led customer research, migration planning, and cross-functional coordination for a complex product migration balancing customer experience, retention risk, technical constraints, and commercial objectives.

Led the evaluation, selection, and implementation of an enterprise insight platform, coordinating cross-functional stakeholders, governance requirements, vendor management, and operational rollout.

Supported global insight generation, data validation, and executive storytelling for a large-scale international PR research program spanning multiple countries and stakeholder groups.

Conducted market and customer insight work to identify behavioral trends, customer needs, and strategic opportunities within the VPN and privacy space.

Created structured communication approaches and storytelling frameworks to improve how research findings, recommendations, and business context were shared across leadership and stakeholder groups.

Evaluated and implemented user research tooling ecosystems through structured vendor assessment, stakeholder alignment, operational planning, and scalable rollout approaches.