About Me

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I’ve spent the last 19 years working at the intersection of customer understanding, operational effectiveness, and strategic decision support across large-scale global technology environments.​​

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Most of my career has been with Gen Digital (Avast/Norton/AVG), where I worked across customer insight, research operations, transformation initiatives, and cross-functional business support.

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My work has typically focused on helping organizations navigate complexity and ambiguity,  whether through improving how information flows into decision-making, designing scalable operational approaches, aligning stakeholders around priorities, or connecting fragmented data, processes, and teams into clearer, more effective ways of working.

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I’ve worked closely with product, marketing, commercial, CX, leadership, legal, finance, procurement, compliance, and IT teams, often operating in environments where priorities, ownership, and processes were still evolving.

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Alongside customer and market insight work, a significant part of my experience has involved improving operational effectiveness — including operating model design, governance approaches, tooling ecosystems, workflow optimization, and AI-enabled ways of working.

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I tend to approach problems from a systems perspective, looking not only at individual issues, but also at how workflows, incentives, stakeholders, and decision-making processes interact across the wider organization.

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I’m particularly interested in the intersection between customer understanding, organizational effectiveness, and decision-making — helping teams not only understand what is happening, but also what actions should happen next and how execution can be improved.